June 2026Marking 60 years of The Kinks' "Sunny Afternoon" with notifications timed to two moments across London, Manchester and Bristol — sunshine, and England's World Cup matches. In partnership with BMG.
"Sunny Afternoon" turned 60 in 2026. Rather than mark the anniversary on a fixed date, the campaign waited for moments that suited the song and pointed people to it when they arrived.
Notifications went out on sunny hours in London, Manchester and Bristol, linking straight through to the song.
Matchday messaging ran alongside it, tied to England's World Cup fixtures rather than to the weather.
The two ran as separate triggers: a notification did not require both a sunny hour and a match.
"Sunny Afternoon" is performed by The Kinks. The campaign ran in partnership with BMG.
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